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The members of the Irish rock band U2 have always believed that their group was about something more than making records and playing concerts.The themes of their music, often about social injustice, ranging from the American civil rights movement to genocide in Bosnia, have helped them sell more than 130 million albums around the world and gross nearly a billion dollars on the concert trail. And offstage, their lead singer, known by his teenage nickname "Bono," is equally impressive. His political activism, working to help erase Third World debt and supplying Africa with AIDS drugs, has made him a political force
Bono

U2 frontman Bono smiles during a May 5 appearance at Music Hall at Fair Park in Dallas. Bono, an advocate for ending AIDS in Africa, praised Senate Majority Leader Harry Reid's efforts to secure funding for global AIDS programs.
Bono's praise for Reid's leadership on the issue marked a change of heart for the Irish singer.
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Church joins One path to aid poor
During morning services at St. Andrew's Episcopal Church in Glenwood yesterday, parishioners received a new accessory: white plastic bracelets inscribed with the word "One."
Like the yellow cancer-awareness bracelets popularized by bicyclist Lance Armstrong, the white bracelets are a marketing device. They are symbolic of the One Campaign, an effort to end global poverty that's spearheaded by Bono, frontman of the rock band U2.
In addition to ending extreme poverty, the campaign has adopted the Millennium Development Goals, a blueprint established by the United Nations for improving the lives of people in developing countries by 2015. The goals, which have been endorsed by 190 countries including the United States, also include halting the spread of HIV/AIDS, empowering women, providing universal primary education and reducing child mortality. more info

Bono’S E35m for NERCHA

" WORLD famous Irish rock star and U2 lead singer Bono has donated more than E35 million (US$5m) to the National Emergency Council on HIV and AIDS (NERCHA) through his philanthrophic initiative (Product) RED. NERCHA Director Derek von Wissell yesterday told The Swazi Observer that the funds generated through (Product) Red were administered by the Global Fund, adding that Swaziland and Rwanda were chosen by the latter to be the first showcase countries to receive the financial assistance from the Bono-led initiative.



Bono targets HIV in Africa with licensing deals Blog It|Bono targets HIV in Africa with licensing deals

His Product Red joins with companies to market to 'conscience consumers.' The proceeds go to combat AIDS and its effects. The donation agreements, which typically run for several years, are negotiated separately with each partner. American Express, for example, donates at least 1% of what consumers spend using its Red credit card. Gap hands over half the profit from its Red clothes. Red has to balance maximizing donations with allowing its partners enough profit to make it worthwhile.

Hollywood celebrities are using there fame and fortunes to make a positive difference in the world.You have the opportunity to make a positive difference in the world.

CELEBRITIES CAN BE HEROES.
SO CAN YOU!

Hollywood celebrities are using there fame and fortunes to make a positive difference in the world.You have the opportunity to make a positive difference in the world."Partner" with Bono in the causes that he believes in, either by volunteering , or financially.

Latest Video Releases
Inspiring talk from Bono on activism for Africa Bono It's something of an understatement to say that Bono is so much more than a rock star. After all, how many rockers made the short list for both president of the World Bank and the Nobel Peace Prize in 2005-on top of winning two Grammy Awards? Bono, 45, was nominated for the Peace Prize because of his tireless work on behalf of Third World debt relief, AIDS awareness and prevention in Africa, and increased action in Sudan's troubled Darfur region. Three years ago, he started an organization called DATA (Debt, AIDS, Trade in Africa) to rally worldwide action on the crises swamping Africa.
It's something of an understatement to say that Bono is so much more than a rock star. After all, how many rockers made the short list for both president of the World Bank and the Nobel Peace Prize in 2005-on top of winning two Grammy Awards?
Latest Video Releases
Bono's Acceptance Speech U2 frontman Bono smiles during a May 5 appearance at Music Hall at Fair Park in Dallas. Bono, an advocate for ending AIDS in Africa, praised Senate Majority Leader Harry Reid's efforts to secure funding for global AIDS programs. <br /> Bono's praise for Reid's leadership on the issue marked a change of heart for the Irish singer.
U2 frontman Bono smiles during a May 5 appearance at Music Hall at Fair Park in Dallas. Bono, an advocate for ending AIDS in Africa, praised Senate Majority Leader Harry Reid's efforts to secure funding for global AIDS programs.
Bono's praise for Reid's leadership on the issue marked a change of heart for the Irish singer.
Latest Video Releases
U2's Bono - How To End PovertyThe biggest ever anti-poverty movement came together under the banner of Make Poverty History in 2005. In 2006, the fight against poverty continues. Take action now to pressure politicians and decision makers to help make poverty history.</strong></span>
The biggest ever anti-poverty movement came together under the banner of Make Poverty History in 2005. In 2006, the fight against poverty continues.
Take action now to pressure politicians and decision makers to help make poverty history.

Blair, Bono Tout Helping Africa at Forum
Bono, who last year launched his Red campaign to raise money to fight AIDS, tuberculosis and malaria in Africa, was more direct.

British Prime Minister Tony Blair and musician Bono on Friday urged countries and companies that have pledged to aid Africa to keep their promises and their helping hands extended. Bono, who last year launched his Red campaign to raise money to fight AIDS, tuberculosis and malaria in Africa, was more direct.

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